A large factor of behavioralistic segmentation includes usage rate, which is something I take note of when choosing OU students (along with other college students) as my primary audience.
According to a stat sheet created by Alcohol 101 Plus, a representative sample of college students showed that 84% of students drank alcohol in the past year, and that includes underage students.
Not only this, but attitudes about drinking have become a primary reason for escalated alcoholism in college students. According to the National Institute on Alcohol Abuse and Alcoholism, “Drinking at college has become a ritual that students often see as an integral part of their higher-education experience.”
Finally, OU’s reputation has been the cause for much of my belief that OU students are high consumers of alcohol. Our reputation as a “party school” not only keeps improving, but it brings in a number of non-OU students for our notorious night life. On College Prowler, Ohio University’s nightlife is rated an A+, with over 50 reviews raving our party scene.
“When you think of OU, you think of a top 10 party school. You don’t have to walk very far to find the bars on Court Street. At one point, you can walk 50 feet and pass four bars in a row. The best part is how cheap the drinks are. A drink in Athens might cost $3 while that same drink, and not as strong, would cost $6 or $7 at Ohio State. The best part is, if you don’t like one bar, you can go to another that fits your type of atmosphere,” stated one of the users.
Developments on CrowdControl 