What does my audience ‘NEED’?

After reading an article on the Scringo Blog called App users WANT vs. APP Users NEED, I’ve come to the conclusion that I’m going to have to cater to both of these needs to create a universal, successful app. From this article, I found a list that I found very helpful in deciphering what my users actually need in an app. The list goes as follows:

1. KISS: “Keep it simple stupid.”

I think it’s important to keep the app simple, especially since some people aren’t as technologically advanced as others. It’s important to cater to a universal audience, and keeping an app simple is the ideal way to do this.

2. Robust: Build an app with a clear idea of growth.

I definitely need to have an idea of growth in mind. In order to do this, I’d like to start small with Athens, as said in my previous blog post.

3. Dummy Proof: The app should be simple and functional.

As list item one stated, keeping the app simple is important, and I think this item focuses more on having a simple interface so as people can easily gather the information that they are looking for.

4. Go cross-platform: Let every mobile user enjoy your solution.

As stated in an article in Intel, multi-platform means users should be able to reach my app through whatever device they have in front of them. This means making my app available through Windows, Macs, iPhones, Androids and any other platform my users may have. This is important for reaching any audience that I need at any place or time. In doing this, I can make my app more global and available.