Creative ways to market my product

In order to market my product, I need to find ways that will get my audiences’ attention.

For example, if I’m trying to get the attention of Ohio University students, it would be pretty difficult to market my product via Facebook and Twitter and make it seem legitimate, especially if I don’t have any money to market my product to begin with.

I think a great (and creative) way to get the attention of students would be to talk to student organizations and offer free trials of my app in repayment for their promotions. Being a journalism student, this could work easily if I promoted it to magazines like Backdrop Magazine or Speakeasy Magazine. Especially in a magazine like Backdrop that gets distributed throughout campus, it’d be great to make a deal with them for an advertisement in the back.

Likewise, it’d be great to get larger promotion companies to help promote my product, like concert promoters such as those in charge of the Number Fests, or, thinking of a more constant way to promote, getting in touch with University Program Council and having them promote it at their weekly and monthly events.

It’d definitely be helpful to have some legitimate authorities on campus help promote my product, as opposed to self-promoting myself, which would probably seem illegitimate, or maybe even a scam. I’d have to get a bigger picture for this, and I think this would be a fantastic way to utilize the university to help.