After getting more familiar with target marketing, I’ve decided to elaborate on each type of segmentation in my consumer market. The first type of segmentation I’d like to illustrate is geographic segmentation.
Since I plan on having college students as my main target audience, I need to choose what kind of locations I’d like to primarily advertise my product. I think a great place to begin finding these locations is by using The Princeton Review‘s list of the top party schools in the nation. Considering these schools are have dominant “party cultures,” it’s safe to say that they have a pretty expansive (and prominent) bar scene.
After focusing on these schools, I’d like to target state universities as opposed to small, private colleges. For example, Ohio State University would be excellent places to market my product: the school has a total enrollment of about 63,000 students with a campus surrounded by over 40 bars.
I’d also like to focus on schools with renowned sports programs. Not only do students enjoy drinking at bars during games, but some schools also recently began selling alcohol during sports games in order to gain revenue. In 2011, West Virginia University began selling beer to students of the legal drinking age to earn a profit. According to an article in USA Today, the number of schools selling beer at sporting events is slowly increasing.
Altogether, these factors will help me target my audience geographically and significantly improve sales on my product.
Developments on CrowdControl 